Calluna Flower Bar
In the summer of 2024, I was entrusted with an exciting challenge: design and construct a flower shop-inspired backdrop for this flower truck to use at events. It must feature the existing logo and color palette and be able to disassemble easily, but remain stable in various conditions.
Having just spent a year building sets for a small theater, you’d think I would have learned that less is more! The design ended up getting simplified but is still just as lavish as I dreamt it would be.
View the flower bar in action here: https://www.callunaflowertruck.com/flower-bar
I was immediately gathering images of Parisian flower shops and coastal storefronts. Ultimately, too many decorative wooden elements would have made the design too heavy.
My client was inspired by the drawn-on look of architectural drawings. We decided on a flat front with painted-on design and sleeker monochrome palette. Dimensions were shrunk for portability.
The final design
First draft backdrop design
A later-stage of the design
First-draft colorways
First-draft colorways
Construction
Having started (and probably ended) this project with beginner carpentry skills, I learned so much about how wood behaves. It bends!
My first draft concept would have been too heavy, so we ended up going forward with a different design. Even so, most of the practical, stabilizing features were built on-the-spot through trial and error. This seems to be how I learn best.
Each day, I would buy a few more things from Home Depot - bolts to keep the wood from bowing in the center, hooks to string rope through. The final design is windproof and can survive a good whack. That, and it comes apart in two carry-able pieces!
Later-stage dimensions
attempt 1
attempt 2
final version
Backdrop alternative: banner
My original design includes an awning. It proved beyond my capabilities, and so we agreed that I could provide my client with a printable banner design to use if my makeshift one doesn’t pan out. This design utilizes the pre-existing brand logo.