Calluna Flower Bar
In summer 2024, I designed a flower shop-inspired backdrop for a flower truck to use at events. It had to feature the existing logo and color palette and be able to disassemble easily, but remain stable in various conditions.
I feel like I am always learning the same lesson in my projects: less is more. The design ended up getting simplified from what would have been an even heavier heavy wooden object, but is still just as lavish as I dreamt it would be.
View the flower bar in action here: https://www.callunaflowertruck.com/flower-bar
I was immediately gathering images of Parisian flower shops and coastal storefronts. When we discovered that decorative elements are heavy, my client was inspired by the drawn-on look of architectural drawings. We decided on a flat front with painted-on design and sleeker monochrome palette.
Construction
Having started (and probably ended) this project with beginner carpentry skills, I learned so much about how wood behaves. It bends!
My first draft concept would have been too heavy, so we ended up going forward with a different design. Even so, most of the practical, stabilizing features were built on-the-spot through trial and error. This seems to be how I learn best.
Each day, I would buy a few more things from Home Depot - bolts to keep the wood from bowing in the center, hooks to string rope through. The final design is windproof and can survive a good whack. That, and it comes apart in two carry-able pieces!
Backdrop alternative: banner
My original design includes an awning. It proved beyond my capabilities, and so we agreed that I could provide my client with a printable banner design to use if my makeshift one doesn’t pan out. This design utilizes the pre-existing brand logo.