The logo can be simplified into its component parts:

OTC Bar & Grille Logo

In their transition from hometown diner to hopping bar and grille, the OTC Bar & Grille (formerly Old Towne Cafe) in Gaithersburg, MD was in need of an upgraded logo that would reflect their egg-serving roots but present more “sports bar” than breakfast joint.

When the diner expressed that it might be fun to have cartoon versions of the owners in the logo, I took inspiration from 50’s-era signage to give the logo an inviting look.

Below are the sketches considered for the logo: